How to Start a Supplement Brand

More people than ever seek pro-nutritional products to help them improve their physical health and control their weight. These increased health and weight management efforts have caused a boost in mineral, dietary, and vitamin supplement consumption and purchases. Dietary supplements intend to enrich diets and typically include one or many of the following nutrients and ingredients: vitamins, proteins, minerals, herbs, and other botanical ingredients. Nutritional supplement products are available to consumers as capsules, powders, gummies, pills, and liquids.

An up-and-coming business owner may observe the popularity and sales of supplements and ask if starting a dietary supplement company is profitable. Well, put simply, it is. Industry researchers and experts placed the supplement industry’s value at an estimated $140 billion in 2018. By late 2019, researchers and experts projected that the global dietary supplement market would reach a value of $216 billion within five or six years.

When starting a dietary supplement brand, aspiring business owners should research which nutritional solutions are in demand. From there, they should determine who to partner with to create their supplement products and what marketing tactics are most effective. Read on to learn about ways to start a supplement brand.

1. Research which types of supplements are most popular with consumers.

Researching the supplement market can provide insight into the vitamin and supplement brands customers think are the best option for them, and which supplements, medications, multivitamins, and health solutions consumers are paying attention to most. Data shows that approximately 77 percent of people in the United States reported dietary supplement use last year. Specific supplement categories like vitamin C products, melatonin supplements, and herbal and botanical products experience growth, which makes selling them a great way to grow a small business.

Vitamin and supplement sales have increased following the current novel coronavirus (COVID-19) outbreak. Products that can help people improve anxiety management, encourage better immune health, and boost total wellness have skyrocketed in demand and popularity recently. Researching the market can help aspiring supplement brand owners determine how they’ll add to the market and create popular health solutions.

2. Enlist the services of a reputable dietary supplement manufacturer to help you create high-quality products.

Once you have an idea of the types of supplements you’d like to market and sell, identify a reliable dietary supplement manufacturer who can create your products. Build a professional collaborative relationship with a supplement, mineral, or vitamin manufacturer with the experience, knowledge, and skill needed to produce dietary supplements that follow good manufacturing practices and U.S. Food and Drug Administration (FDA) guidelines.

An excellent B2B supplement manufacturer can make high-quality custom formulations from the ingredients you choose to include in your products. Whether you want to specialize in weight loss supplements, multivitamins, probiotics, prebiotics, children’s vitamins, or bodybuilding supplements, the best professional supplement manufacturing company can supply your business with profitable solutions with unique packaging and custom design for labels that make them stand out from competitors.

3. Use robust technological solutions to streamline your business

Efficient technology, such as electronic devices or specialized software, can be vital to businesses. Leveraging robust software and equipment can enable companies to perform and function better than other companies, meet their goals, and gain a competitive edge.

Optimize your business with the best technology to make critical business processes, such as bank reconciliation, easier. Bank reconciliation is a universal process relevant to small, mid-level, and large businesses in all industries. This process involves matching individual transactions reported through bank statements or other activity reports against relevant internal data to guarantee that the bank’s records are accurate as accounted for in the company’s finance system.

Bank reconciliation can be a challenge for small businesses because of the number of bank accounts, transaction volume, check clearing, usage of different currencies, and various data sources they need to keep track of. Using the right technological solution from a reputable brand, you can equip your supplement brand’s financial team with automation tools that enable them to quickly get rid of time-consuming manual tasks and achieve complete visibility over their reconciliations and book balance. With this software, your business can have the best insight into financial position and risk.

4. Implement superior marketing tactics to spread the word about your supplement brand.

In some cases, the way a business markets its products can be more indispensable to its success than the products themselves. To make your supplement brand more visible to potential customers, consider utilizing a mixture of traditional and digital marketing tactics. Tangible marketing materials, such as business cards, never go out of style.

Utilizing the best professional business card printers‘ services results in custom business cards that can increase your supplement brand’s visibility. Custom business cards that include your company’s name, address, phone number, business email address, social media accounts, logo, and slogan can impress new customers and business partners who may engage in future professional partnerships.

In addition to modern methods of traditional advertising, consider engaging in digital marketing, as well. Digital marketing can be beneficial to your supplement brand, especially if you’re running an online store. Using the Internet to market your supplement products enables you to catch social media users and media consumers’ eyes. Digital marketing and visual content to enhance consumers’ awareness of your brand and its visibility can add to your business’ profitability and boost sales.

Furthermore, an informative website that describes your nutritional supplements can help your business and improve your reputation. By explaining the ingredients included in your products and providing healthy suggestions for using your supplement products, you will impress your consumers with your transparency and accurate information. Including pictures of your products can give customers a better idea of what they’re buying so they’ll know what to expect from their purchase.

By using a device such as IBI smart photo manager, you can store and save as many favorite photos of your supplements as you need. Whether you take pictures of your products and their packaging on your cell phone or camera and save them on your laptop, cloud storage device, Google Drive, or a USB drive, IBI can collect these photos and videos and store them. The IBI device allows you to control who you share your photos with, whether you want to post them to your website, upload them to social media accounts, or send them to people you know personally and professionally.

Using research to drive business plans, collaborating with professional manufacturers, implementing efficient technological software into your operations, and marketing your dietary supplement company can guarantee its growth and success.

Picking the Right Software for Your Business

A business is only as strong as the systems that it relies on to operate. So, while you may have your entire business mapped out and ready to launch, it’s crucial that you’re also taking your time to figure out which types of software you will need to operate your organization more effectively. But where do you get started? If you’re in the process of trying to find systems for your business to use, here’s a guide to picking the right software for your business and a few ideas to help you make the right selections.

Look for software that helps you establish seamless communication.

With remote work becoming increasingly popular amongst both employers and employees, finding the latest technology that allows for more seamless communication between members of your remote team is key. Some of the best software solutions for communication include Slack, Google Chat, and Microsoft Teams. With the right solution on your time, you can spend less time jumping on phone calls and more time meeting deadlines, whether your small business team is all located in the same region or scattered throughout different time zones.

Of course, your in-house team won’t be your only priority. Communication is also essential when it comes to maintaining optimal customer satisfaction. One such example of software you will need to thrive is inbound call center software. Inbound call center solutions help your business’s call center effectively manage incoming calls and interactions (whether it’s through voice, SMS, messengers through mobile apps, or chat) by offering benefits like:

  • Interactive voice response (IVR) and artificial intelligence like chatbot programs to help customers get the help that they need
  • Workflow management to handle inbound calls, outbound calls, and queue management
  • Integrations with popular CRMs like Salesforce, Zendesk, and Oracle
  • Customer analytics and direct insights that boost agent productivity and cost savings so that your customer service center is always improving

One final recommendation for contact software that will benefit you in your business is an interview scheduler. Scheduling interviews and staying in contact with prospective new employees can be time-consuming, especially when you’re scheduling interviews with professionals across multiple time zones and attempting to book them using an organized system so that interviews don’t overlap. Instead, use software that allows them to book their own appointments based on your interview schedule so you can find the right person with ease.

Seek out solutions that ensure you stay as organized as possible.

The larger your team and workload, the more difficult project management is to maintain. Fortunately, there are plenty of free and paid software solutions that are designed to give you a solid workflow framework and make your startup function more effectively. If your business needs project management tools, you should look into options like Trello, Asana, ClickUp, and Basecamp, just to name a few. With the right tool in your corner, it will become easier to track your projects in real-time, collaborate with other team members, and ensure that the project requirements are being met. If you have a project manager who’s more hyperfocused on processes like agile methodology, you can also narrow down your options by searching for apps that help you meet these needs. All that a dedicated team needs to stay on track are high-quality project management tools.

If you can’t find it, it’s time to build it.

In the examples above, existing or new businesses can use software that already exists to experience business growth and improve operations. However, you may have a ton of ideas on how you want your company to operate that are simply not compatible with any of the software that you’re able to see on the market. Some businesses may give up at this point, but the truth is that using what you currently have isn’t the only option. If you want software with new features that are applicable to your business’s needs, you should consider outsourcing software development.

Choosing to outsource your custom software development needs comes with very few cons. Besides freeing up your technical in-house staff to do work that’s essential for your business, the benefits of outsourcing your needs and working with a company include getting your software done in a faster time frame, being able to leverage the years of experience a company has to produce the best possible solution and allowing all of your ideas and concepts to come to fruition. If there’s the software you need but doesn’t exist yet, consider outsourcing to software developers to get the job done.

As you can see from the above, software plays a role in every business model. That said, finding the right software for your business can often be the most difficult part of the process. If you’re ready to improve your business but don’t know where to begin, use the recommendations offered above to pick the right software for your organization.