More people than ever seek pro-nutritional products to help them improve their physical health and control their weight. These increased health and weight management efforts have caused a boost in mineral, dietary, and vitamin supplement consumption and purchases. Dietary supplements intend to enrich diets and typically include one or many of the following nutrients and ingredients: vitamins, proteins, minerals, herbs, and other botanical ingredients. Nutritional supplement products are available to consumers as capsules, powders, gummies, pills, and liquids.
An up-and-coming business owner may observe the popularity and sales of supplements and ask if starting a dietary supplement company is profitable. Well, put simply, it is. Industry researchers and experts placed the supplement industry’s value at an estimated $140 billion in 2018. By late 2019, researchers and experts projected that the global dietary supplement market would reach a value of $216 billion within five or six years.
When starting a dietary supplement brand, aspiring business owners should research which nutritional solutions are in demand. From there, they should determine who to partner with to create their supplement products and what marketing tactics are most effective. Read on to learn about ways to start a supplement brand.